Quality is our way of making business
From the little lemon shops in Thessaloniki to the running of one of the biggest export concerns in Greece, the company of the same name that the family set up then has gone from strength to strength with a flexibility that allows it to continue to grow at this impressive pace.
And with the brand came the expertise. Today, the company's reputation for its kiwi fruit and cherries has spread far and wide, including among its customers such giants in handling and supermarket chains as Costco, Jeronimo, Lidl, Tesco and Wellcome, which operate in Europe, South-East Asia, the Middle East, North Africa, the USA and Canada.
Fruit handlilng in tons
Since 2007, PROTO has been expanding its activities in another fruit, which is now its third most important export product: table grapes.
Furthermore, quality assurance becomes more complex, the larger the quantity being handled by a fruit company gets, and as such, requires continuous vigilance.
Methods for quality assurance today require a system of multiple controls at all stages of the packing process.
In the field
Checks continue at all stages of growth, the harvesting process is recorded and evaluated, and final measurements are taken so that the initial evaluation can be arrived at. Data are collected, processed and filed through computer information systems, which allow all this volume of data to be converted into a clear picture of the given situation.
By exploiting such parameters as size, colour, shape and even the condition of fruit pulp using non-invasive methods, the automatic sorters locate and remove fruit that fail to meet the standards.
In the fruit
Apart from all the information gathered, recorded and evaluated, whether it has to do with the condition of the land plots, the fruit or the facility’s smooth operation, the modern trend in Quality Assurance Systems is the questioning of the Quality System itself.
Ongoing improvements in procedures
The company management and executives are seeking methods for improvement not just to add new safety mechanisms or further checks, but to readjust and redistribute funds depending on current needs. The linking up of available information with practical experience is a dynamic process which changes in real time and impacts on decision-making, whether that be on a daily level or on the level of strategic planning.
Protofanousis Fruits S.A. closed 2019 with a turnover of EUR 31.8 million, almost 25% up on 2018. The total quantity transported came to 27.5 million kilos.
The company's balance sheets for the last 10 years can be seen here for anyone who may be interested.
To download any of the company's certifications, click on one of the icons below.