Freskon Speech: PROTO's branding process


PROTO's successful branding process in the global market was the main subject of the speech given by our own Exports Director Mr. George Kallitsis and Quality Manager Nikos Pardalis, at Freskon in the 27th of April, which gathered key-professionals and experts of the fruit production field.

Mir. Kallitsis in a much talked-about speech unveiled the history of the family business before go into analysing the steps of the PROTO's global branding process -a challenging task that turned into a valuable lesson: when expertise and an open mind philosophy meet with truly high quality products, success is the only result.

See you again at Freskon next year! 

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