PROTO at Fruit Attraction 2026
EXHIBITIONS
WHAT STARTS FRESH, STAYS FRESH.
PROTO at Fruit Attraction 2026
This October, PROTO will be at Fruit Attraction 2026 in Madrid, one of the key meeting points for the international fresh produce industry.
From 6-8 October, our team will welcome partners, customers and industry professionals at Pavilion 10, Stand 10E18, bringing together nearly a century of experience in fresh fruit with the way PROTO works today.
For us, freshness is more than the condition of a product at a single moment. It is something that needs to remain consistent throughout its journey.
From selection and handling to sorting, packing and logistics, every stage plays its role in how fruit reaches its destination. Technology has changed significantly over the years, markets have expanded and expectations continue to evolve. The principle behind the work, however, remains clear: each decision strongly affects the final consumer receives.
Today, PROTO works with fresh produce including kiwis, cherries and table grapes, serving international markets through processes that have been carefully created, based in quality, consistency, reliability and the wise handling of the logistics.
Fruit Attraction gives us the opportunity to bring those conversations together in one place - to meet existing partners again, welcome new ones and discuss the needs of the markets we work with.
What starts fresh, stays fresh.
We look forward to welcoming you in Madrid.
FRUIT ATTRACTION 2026
6-8 October 2026
IFEMA Madrid, Spain
Pavilion 10 | Stand 10E18
WHAT STARTS FRESH, STAYS FRESH.
PROTO at Fruit Attraction 2026
This October, PROTO will be at Fruit Attraction 2026 in Madrid, one of the key meeting points for the international fresh produce industry.
From 6-8 October, our team will welcome partners, customers and industry professionals at Pavilion 10, Stand 10E18, bringing together nearly a century of experience in fresh fruit with the way PROTO works today.
For us, freshness is more than the condition of a product at a single moment. It is something that needs to remain consistent throughout its journey.
From selection and handling to sorting, packing and logistics, every stage plays its role in how fruit reaches its destination. Technology has changed significantly over the years, markets have expanded and expectations continue to evolve. The principle behind the work, however, remains clear: each decision strongly affects the final consumer receives.
Today, PROTO works with fresh produce including kiwis, cherries and table grapes, serving international markets through processes that have been carefully created, based in quality, consistency, reliability and the wise handling of the logistics.
Fruit Attraction gives us the opportunity to bring those conversations together in one place - to meet existing partners again, welcome new ones and discuss the needs of the markets we work with.
What starts fresh, stays fresh.
We look forward to welcoming you in Madrid.
FRUIT ATTRACTION 2026
6-8 October 2026
IFEMA Madrid, Spain
Pavilion 10 | Stand 10E18
